28th July 2010

Fresh Direct is one of the leading suppliers of fresh produce in the foodservice industry operating a fleet of 200 vehicles through 5 regional distribution centers across the UK. Covering at least 500,000 kilometers every week, it is no surprise Fresh Direct is keen on having the best possible transport operation in place that is both cost-effective and environmentally friendly.

Fresh Direct trialed a Zeroed 3.5t refrigerated box, powered by Lithium Iron Phosphate batteries which have a quick charge time of 8 hours from flat. It is capable of 100 miles per charge, costs only 5 pence per mile to operate and in addition, produces zero carbon dioxide; thus helping to reduce the carbon footprint of the company.


Nick Allen, Fresh Direct’s Head of Business Improvement explained that the Zeroed vehicle has allowed the company to explore the possibility of using an alternative method of transport. He said, “We are starting to look at those areas around our towns and cities to see if there is a business opportunity to use electric instead of diesel.”
Nick went on to say, “The electric commercial vehicle could possibly become a necessary part of any inner city delivery fleet as Zeroed continues to develop the technology, plus increases the pay load and would like to be at the forefront of this development”.  When asked if he would recommend Zeroed vehicles to other organisations he replied, “Yes, I would!”